Digital Book World reports on in-game sales

Digital Book World reports on in-game sales


New Ebook Sales Channels: Selling Through in-Game Stores

7 June, 2013

For publishers looking to diversify their ebook sales channels, here’s an idea: selling ebooks through in-game stores. Alpenwolf, a small, international game-development firm is going to test this idea with a game it releases in November this year, First Sword.

In First Sword, players gather a stable of gladiators, who they train, outfit with equipment and ultimately battle with other players’ gladiators. The game play is a stream of text describing the action going down the middle of the screen....  The in-game store in many of these games charge users coins, tokens or some other sort of currency to buy enhancements for their characters that have an impact on the game, decorations for their teams that do not, as well as things like “potions” and other items that can affect game play. In First Sword, users will also be able to use these coins to buy ebooks, digital music files and 3D files that can be printed out on a 3D printer.